{"id":8430,"date":"2018-05-02T21:00:06","date_gmt":"2018-05-02T18:00:06","guid":{"rendered":"http:\/\/www.larisaghitulescu.ro\/?p=8430"},"modified":"2019-11-22T14:45:48","modified_gmt":"2019-11-22T11:45:48","slug":"surse-firme-ikea-se-pregatesc-sa-exporte-masiv-catre-asia","status":"publish","type":"post","link":"https:\/\/www.larisaghitulescu.ro\/old\/surse-firme-ikea-se-pregatesc-sa-exporte-masiv-catre-asia\/","title":{"rendered":"(Surse): Firme IKEA se preg\u0103tesc s\u0103 exporte \u201emasiv\u201d c\u0103tre Asia"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n<h2>(Exclusiv): Grupul IKEA, gigant mondial cu afaceri \u00een industria mobilei \u0219i a exploat\u0103rii forestiere, se preg\u0103te\u0219te s\u0103 exporte \u201emasiv\u201d din Rom\u00e2nia c\u0103tre Asia (surs\u0103 de \u00eencredere din industrie). China este una dintre pie\u021bele-\u021bint\u0103. IKEA se delimiteaz\u0103.<!--more--><\/h2>\n<p>&nbsp;<\/p>\n[<strong>\u00a9<\/strong>Tipul con\u021binutului: analiz\u0103]\n<p style=\"text-align: center;\">***<\/p>\n<p>Din cele 47 de magazine pe care grupul IKEA spune c\u0103 le opereaz\u0103 \u00een Asia, \u00een jur de <strong>jum\u0103tate<\/strong> <strong>se afl\u0103 localizate \u00een China<\/strong>, o \u021bar\u0103 cu 1,4 miliarde de locuitori;\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/hj.diva-portal.org\/smash\/get\/diva2:1120325\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff0000; text-decoration: underline;\">magazinele din China sunt \u0219i printre cele mai mari<\/span>\u00a0magazine IKEA<\/span><\/a><\/span><a href=\"http:\/\/hj.diva-portal.org\/smash\/get\/diva2:1120325\/FULLTEXT01.pdf\">\u00a0la nivel global.<\/a><\/p>\n<p style=\"text-align: left;\">Un apropiat al afacerilor IKEA din Rom\u00e2nia, care a solicitat s\u0103 nu-i fie dezv\u0103luit\u0103 identitatea, spune c\u0103 pentru a-\u0219i sus\u021bine cre\u0219terea (\u0219i) pe pia\u021ba asiatic\u0103, grupul de firme suedez are nevoie de accelerarea \u00eentregului lan\u021b de afaceri. Astfel, spune persoana amintit\u0103, dou\u0103 fabrici ar putea fi deschise \u00een Nord-Estul \u021b\u0103rii (Moldova) prin parteneri\/furnizori IKEA, zon\u0103 \u00een care grupul IKEA de\u021bine\u00a0suprafe\u021be de p\u0103duri (materie prim\u0103).\u00a0\u00cen toamna lui 2016, de c\u00e2nd dateaz\u0103 ultimele informa\u021bii disponibile,<span style=\"color: #000000;\">\u00a0<\/span><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/pulse\/ikea-group-acquires-more-forest-romania-jaspreet-kang\/\" target=\"_blank\" rel=\"noopener\">grupul IKEA de\u021binea \u00een Rom\u00e2nia 46.700 ha de p\u0103dure,<\/a><\/span>\u00a0<span style=\"color: #ff0000;\">cam c\u00e2t 65.000 de terenuri de fotbal.<\/span><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Rom\u00e2nia a fost prima \u021bar\u0103 din lume unde\u00a0<\/strong><strong>grupul IKEA a cump\u0103rat <span style=\"text-decoration: underline;\"><a style=\"color: #ff0000; text-decoration: underline;\" href=\"https:\/\/www.riseproject.ro\/articol\/harvard-si-ikea-afaceri-cu-paduri-traficate\/\" target=\"_blank\" rel=\"noopener\">terenuri forestiere pentru exploatare.<\/a><\/span><\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><em>\u201e\u0218i regiunea Constan\u021ba sau Bulgaria sunt op\u021biuni pe care IKEA le ia \u00een calcul pentru partea de produc\u021bie\u201d, <\/em>spune sursa citat\u0103 mai sus. Scenariul ar face sens, pentru c\u0103 i-ar reduce costurile, \u00een principal pe cele legate de transportul de marf\u0103 din Moldova c\u0103tre portul Constan\u021ba.<\/p>\n<p style=\"text-align: left;\">[Zona de Sud-Est a \u021b\u0103rii reprezint\u0103 un punct strategic pe harta exportatorilor care fac afaceri cu Orientul Mijlociu \u0219i pia\u021ba asiatic\u0103.]\n<p><em>\u201eO diferen\u021b\u0103 important\u0103 \u00een luarea deciziei\u00a0&#8211; Constan\u021ba vs. Bulgaria &#8211; ar fi lemnul, materia prim\u0103 pe care IKEA se bazeaz\u0103. Bulgarii nu au lemn c\u00e2t noi\u201d,<\/em> potrivit aceleia\u0219i surse.<em>\u00a0<\/em>Un alt\u00a0aspect important \u00een tot acest lan\u021b decizional \u0219i de business ar fi \u0219i\u00a0<em>\u201efacilit\u0103\u021bile de la statul rom\u00e2n\u201d <\/em>pe care unii manageri din holding-ul IKEA ar miza \u00een dezvoltarea afacerii sale.<\/p>\n<p>Dintre toate opera\u021biunile pe care grupul IKEA le deruleaz\u0103 \u00een Rom\u00e2nia, cea mai vizibil\u0103 \u0219i cunoscut\u0103 publicului larg \u0219i presei este afacerea de retail (mobil\u0103 \u0219i accesorii &#8211; IKEA Rom\u00e2nia SA). \u00cens\u0103, p\u00e2n\u0103 acolo \u0219i dincolo de aceasta, business-ul este complex \u0219i \u00eentortocheat, organizat pe c\u0103pr\u0103rii, prin diverse firme: achizi\u021bii, exploatare forestier\u0103, aprovizionare etc. Modelul de afaceri este g\u00e2ndit s\u0103 graviteze \u00een jurul furnizorilor, intermediarilor \u0219i partenerilor, unii dintre ei lucr\u00e2nd exclusiv \u0219i \u00een mod anonim pentru grupul IKEA (= firme IKEA, cum sunt denumite informal).<\/p>\n<h4><em>\u201e<\/em>Vedem oportunit\u0103\u021bi nelimitate<em>\u201d<\/em><\/h4>\n<p>Pentru a clarifica dac\u0103 aceste planuri\u00a0(fabrici noi + exporturi) se vor concretiza, \u0219i cum, am trimis c\u0103tre reprezentan\u021bii IKEA o solicitare de interviu \u00een data de 13 aprilie 2018. Interviul nu a avut loc, motivul invocat fiind lipsa de disponibilitate a factorilor decizionali p\u00e2n\u0103 \u00een toamn\u0103, suedezii prefer\u00e2nd s\u0103 comunice prin e-mail.<\/p>\n<p>1.La \u00eentrebarea dac\u0103 IKEA va deschide fabrici &#8211; fie \u00een mod direct (<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.zf.ro\/companii\/schweighofer-a-cumparat-fabrica-ikea-de-la-siret-pentru-a-si-consolida-exporturile-3767459\" target=\"_blank\" rel=\"noopener\">cum a mai f\u0103cut-o, \u00een trecut<\/a><\/span>), fie prin intermediul furnizorilor, cum lucreaz\u0103 acum &#8211; , reprezentan\u021bii grupului spun c\u0103 Rom\u00e2nia este o\u00a0<em>\u201epia\u021b\u0103 important\u0103\u201d<\/em>,<em>\u00a0<\/em>at\u00e2t \u00een retail, c\u00e2t \u0219i \u00een domeniul de achizi\u021bii, <em>\u201e\u0219i vedem <strong>oportunit\u0103\u021bi nelimitate<\/strong> de a ne dezvolta afacerea (&#8230;)\u201d:<\/em><\/p>\n<ul>\n<li><span style=\"color: #ff0000;\">IKEA Industry,<\/span> divizia care este <em>\u201eimplicat\u0103\u201d <\/em>\u00een produc\u021bie,<em>\u00a0<\/em><em>\u201enu de\u021bine unit\u0103\u021bi de produc\u021bie \u0219i <span style=\"color: #ff0000;\">nu inten\u021bioneaz\u0103 s\u0103 deschid\u0103 nicio fabric\u0103<\/span> \u00een Rom\u00e2nia. <span style=\"color: #ff0000;\">Cu toate acestea, modelul de afaceri IKEA se bazeaz\u0103 pe rela\u021bii puternice cu furnizorii<\/span> din diferite domenii de activitate\u201d.\u00a0<\/em><\/li>\n<\/ul>\n<p>A\u0219adar, suedezii nu resping total informa\u021biile care circul\u0103 \u00een industrie, doar c\u0103 se delimiteaz\u0103 de furnizorii \/ partenerii s\u0103i \u00een comunicarea public\u0103.\u00a0Care sunt ace\u0219tia?\u00a0Lista nu este public\u0103, spun suedezii, \u201e<em>din motive de competitivitate\u201d.<\/em><\/p>\n<p>\u00cen Rom\u00e2nia, IKEA Range &amp; Supply este cea care se ocup\u0103 cu aprovizionarea <em>\u201ede la mai mult de 20 de furnizori rom\u00e2ni\u201d.<\/em><\/p>\n<p>2.La \u00eentrebarea <span style=\"color: #ff0000;\">despre exporturile c\u0103tre China \u0219i materia prim\u0103 folosit\u0103<\/span> (lemn \u00een principal + zona din care provine), suedezii spun c\u0103 aprovizionarea cu materie prim\u0103 \u00een Rom\u00e2nia se face prin intermediul IKEA Purchasing Services, iar <em>\u201eentit\u0103\u021bile legale ale IKEA \u00een Rom\u00e2nia <span style=\"color: #ff0000;\">nu pot face comentarii<\/span> legate de planurile de afaceri ale furnizorilor\u201d.<\/em><\/p>\n<h4>\u201eLan\u021bul IKEA \u0219tii unde \u00eencepe, dar habar nu ai unde se termin\u0103.\u201d<\/h4>\n<p>\u00cen declara\u021biile lor de-a lungul timpului, oficialii IKEA s-au ferit s\u0103 ofere o list\u0103 extins\u0103 a celor cu care lucreaz\u0103, <a href=\"http:\/\/www.zf.ro\/companii\/retail-agrobusiness\/seful-pe-achizitii-al-ikea-numeste-trei-furnizori-romani-printre-cei-mai-buni-la-nivel-global-15500585\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">nominaliz\u00e2nd doar c\u00e2\u021biva<\/span>,\u00a0<\/a>mai pu\u021bini dec\u00e2t degetele de la o m\u00e2n\u0103.<\/p>\n<p>\u00cens\u0103 orice cifr\u0103 care ar \u00eencerca s\u0103-i cuprind\u0103 pe to\u021bi cei care, direct sau indirect, fac afaceri cu grupul IKEA ar putea fi gre\u0219it\u0103, pentru c\u0103,\u00a0spune sursa acestui material\u00a0<em>\u201e<\/em><em>despre lan\u021bul IKEA \u0219tii unde \u00eencepe, dar habar nu ai unde se termin\u0103\u201d.<\/em><\/p>\n<p>Printre cei mai cunoscu\u021bi se num\u0103r\u0103 colosul lemnului\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.zf.ro\/companii\/producatorul-de-mobila-aramis-din-baia-mare-trece-pragul-de-1-miliard-de-lei-circa-98-99-din-productia-aramis-invest-din-baia-mare-merge-la-export-principalul-nostru-client-fiind-ikea-16720101\/\" target=\"_blank\" rel=\"noopener\">Aramis<\/a><\/span> (Baia Mare, Maramure\u0219),\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.ecolor.ro\/\" target=\"_blank\" rel=\"noopener\">Ecolor<\/a> <\/span>(Cluj) sau holdingul\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.zf.ro\/business-construct\/ikea-made-in-romania-8102174\" target=\"_blank\" rel=\"noopener\">Sortilemn<\/a><\/span> (Gherla, Cluj).<\/p>\n<h4>Exportul de lemn: deja masiv<\/h4>\n<p>Exportul de (produse din) lemn rom\u00e2nesc via IKEA, chiar \u0219i c\u0103tre pia\u021ba asiatic\u0103, nu este \u00eens\u0103 o noutate:<\/p>\n<p><em>&#8211; \u201eAnul trecut<span style=\"color: #ff0000;\"> peste 90% din produc\u0163ia fabricii <\/span>de la Sighet mergea <span style=\"color: #ff0000;\">c\u0103tre concernul IKEA<\/span>, \u00een condi\u0163iile \u00een care <span style=\"color: #ff0000;\">ponderea exportului ajungea la 98%<\/span> din totalul cifrei de afaceri.\u201d<\/em>&#8211; Vasile Godja, Plimob, 2011, citat de <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.zf.ro\/mediafax-biz-exclusiv\/plimob-sighet-furnizorul-de-scaune-al-ikea-a-angajat-300-de-oameni-8961154\" target=\"_blank\" rel=\"noopener\">Ziarul Financiar (ZF).<\/a><\/span><\/p>\n<p><em>&#8211; \u201eCirca <span style=\"color: #ff0000;\">98-99% din produc\u0163ia Aramis Invest merge la export<strong>, <\/strong>principalul nostru client fiind IKEA<\/span>\u201c &#8211;<\/em>\u00a0Ioan Iacob Floria, Aramis Invest, cel mai mare produc\u0103tor de mobil\u0103, 2017, citat de <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.zf.ro\/companii\/producatorul-de-mobila-aramis-din-baia-mare-trece-pragul-de-1-miliard-de-lei-circa-98-99-din-productia-aramis-invest-din-baia-mare-merge-la-export-principalul-nostru-client-fiind-ikea-16720101\/\" target=\"_blank\" rel=\"noopener\">ZF.<\/a><\/span><\/p>\n<p><em>&#8211;<span style=\"color: #ff0000;\"> 80% din produc\u0163ia fabricii<\/span> de panouri MDF din comuna Oarja, jude\u0163ul Arge\u015f, de\u021binut\u0103 de Yildiz Entegre (Turcia)\u00a0\u201e<\/em><em><span style=\"color: #ff0000;\">va merge la export\u00a0\u00een afara Europei <\/span>\u00een\u00a0\u0163\u0103ri precum <span style=\"color: #ff0000;\">China<\/span><strong><span style=\"color: #ff0000;\">,<\/span> <\/strong>Malaiezia, Thailanda, Coreea, Orientul Mijlociu\u201d-<\/em>\u00a0spuneau reprezentan\u0163ii companiei, \u00een 2017, cita\u021bi de <a href=\"http:\/\/www.zf.ro\/zf-24\/ceo-ul-fabricii-de-panouri-din-lemn-yldiz-entegre-despre-taierile-ilegale-de-lemn-daca-in-turcia-ar-face-cineva-asa-ceva-ar-fi-bagat-imediat-la-inchisoare-16612970\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">ZF.<\/span>\u00a0<\/a><\/p>\n<p>Informa\u021bii neoficiale spun c\u0103 Yildiz Entegre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.news.ro\/economic\/compania-turceasca-yildiz-entegre-va-deschide-in-decembrie-o-fabrica-de-prelucrare-a-lemnului-in-arges-iar-80-din-productie-o-va-exporta-catre-tari-din-afara-europei-1922405611192017051316969336\" target=\"_blank\" rel=\"noopener\">ar lucra<\/a><\/span> pentru IKEA. <strong>\u00cen primul an de func\u0163ionare<\/strong> a fabricii, \u0219efii de la Yildiz Entegre deja se a\u015fteapt\u0103 la <strong>afaceri de 200 mil. euro.<\/strong><\/p>\n<h4 style=\"text-align: left;\">IKEA nu este dispus\u0103 s\u0103 publice concesiile de exploatare de unde provine materialul lemnos<\/h4>\n<p>\u00cen martie 2018, organiza\u021bia de mediu Agent Green a f\u0103cut publice <a href=\"https:\/\/www.agentgreen.ro\/wp-content\/uploads\/2018\/03\/20180112_forest_policy_checker_romania_RO-2A.pdf\" target=\"_blank\" rel=\"noopener\">r<span style=\"text-decoration: underline;\">ezultatele unui chestionar<\/span><\/a> trimis c\u0103tre 11 mari companii din industria lemnului, pe care le-a considerat relevante din perspectiva\u00a0<em><span style=\"text-decoration: underline;\">volumului <\/span>de lemn folosit<\/em>, <em>a\u00a0<\/em><span style=\"text-decoration: underline;\"><em>notoriet\u0103\u021bii<\/em>\u00a0<\/span>\u0219i <em>a\u00a0capacit\u0103\u021bii de a furniza <span style=\"text-decoration: underline;\">lemn din parcuri na\u021bionale \u0219i p\u0103duri virgine<\/span>:<\/em> Egger, Expansion, Holzindustrie Schweighofer, IKEA, JF Furnir (Holver), Kastamonu, Kronospan, Losan, Massiv, Succes, Yildiz Entegre.<\/p>\n<p>IKEA a r\u0103spuns cu &#8220;NU&#8221; la urm\u0103toarele \u00eentreb\u0103ri adresate de Agent Green:<\/p>\n<ul>\n<li><em>Este compania Dvs. dispus\u0103 s\u0103 publice (&#8230;) concesiile de exploatare <span style=\"color: #ff0000;\">de unde provine materialul lemnos<\/span>?<\/em><\/li>\n<li><em>Permite compania Dvs. <span style=\"color: #ff0000;\">inspec\u021bii neanun\u021bate<\/span> \u00een lan\u021bul dvs. de custodie (pe teren \u0219i documenta\u021bie) efectuat de ONG-uri care v\u0103 ofer\u0103 identificarea speciali\u0219tilor desemna\u021bi \u0219i pre\u00eenregistra\u021bi?<\/em><\/li>\n<\/ul>\n<div id=\"attachment_8443\" style=\"width: 622px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8443\" class=\" wp-image-8443\" src=\"http:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/04\/Inkedfoto-agent-green_LI-300x122.jpg\" alt=\"\" width=\"612\" height=\"249\" srcset=\"https:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/04\/Inkedfoto-agent-green_LI-300x122.jpg 300w, https:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/04\/Inkedfoto-agent-green_LI.jpg 918w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><p id=\"caption-attachment-8443\" class=\"wp-caption-text\">Extras din graficul care sintetizez\u0103 r\u0103spunsurile marilor companii \u0219tiute din industria lemnului. Sursa: Agent Green, martie 2018<\/p><\/div>\n<h4>Oportunit\u0103\u021bi vs. Riscuri<\/h4>\n<p>\u00cen teorie, exporturile, deschiderea de fabrici noi \u0219i crearea de noi locuri de munc\u0103 sunt o veste bun\u0103 pentru economie. Presa local\u0103 a consemnat de-a lungul timpului circa 10.000 de oameni care ar lucra pentru IKEA, ceea ce <strong>ar echivala cu jum\u0103tate din popula\u021bia unui or\u0103\u0219el ca B\u0103icoi<\/strong> din jude\u021bul Prahova.<\/p>\n<p>\u00cen practic\u0103,\u00a0impactul\u00a0produs asupra mediului de o dezvoltare agresiv\u0103 &#8211; chiar \u0219i cu acte \u00een regul\u0103 &#8211; a industriilor care depind de lemn face mai mult r\u0103u dec\u00e2t bine (locuitorilor) unei \u021b\u0103ri, \u00een ciuda replant\u0103rilor.<\/p>\n<p>Ecosistemul\u00a0<span style=\"text-decoration: underline; color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/www.balkaninsight.com\/en\/article\/romania-s-vanishing-forests-leave-villages-in-peril-07-06-2017\" target=\"_blank\" rel=\"noopener\">deja sufer\u0103 din cauza exploat\u0103rilor<\/a> <\/span>masive:<\/p>\n<ul>\n<li>alunec\u0103ri de teren, viituri, distrugerea culturilor agricole \u0219i a barajelor, inunda\u021bii, pagube materiale, victime;<\/li>\n<li>dereglarea circuitelor naturii (efect de canicul\u0103\/secet\u0103\/\u00eenghe\u021b);<\/li>\n<li>80%\u00a0dintre animalele \u0219i plantele de uscat ale planetei<a href=\"https:\/\/www.nationalgeographic.com\/environment\/global-warming\/deforestation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"> tr\u0103iesc \u00een p\u0103duri<\/span>,<\/a> iar acestea <strong>nu pot supravie\u021bui t\u0103ierilor de p\u0103duri<\/strong>, scrie National Geographic cit\u00e2nd exper\u021bi;<\/li>\n<li>efectele se simt \u0219i la bugetul de stat (prin desp\u0103gubiri \u0219i daunele provocate de distrugerea ecosistemului);<\/li>\n<\/ul>\n<p>(Doar) un exemplu: \u00een 2016, \u00een regiunea Bac\u0103u, un \u00eentreg versant de munte s-a pr\u0103v\u0103lit pe o suprafa\u021b\u0103 de 2,5 km, distrug\u00e2nd dintr-un foc 12 gospod\u0103rii.<\/p>\n<p>Riscurile sunt cu at\u00e2t mai mari \u00eentr-o \u021bar\u0103 ca Rom\u00e2nia, care are reputa\u021bia unei \u021b\u0103ri corupte \u0219i a unei proaste administr\u0103ri.<\/p>\n<p>Cel mai vehiculat beneficiar al acestui business cu lemn pe plan local, p\u00e2n\u0103 acum, a fost\u00a0<span style=\"text-decoration: underline; color: #ff0000;\"><a style=\"color: #ff0000; text-decoration: underline;\" href=\"http:\/\/adevarul.ro\/locale\/alba-iulia\/profit-record-exploatarea-lemnului-holzindustrie-schweighofer-sebes-100-milioane-euro-2013-1_53a56a6b0d133766a8c56ada\/index.html\" target=\"_blank\" rel=\"noopener\">Holzindustrie Schweighofer.<\/a><\/span>\u00a0Este important\u0103 sublinierea <span style=\"text-decoration: underline;\">\u201ep\u00e2n\u0103 acum\u201d<\/span> pentru c\u0103, \u00een martie 2018, grupul austriac <span style=\"color: #ff0000;\"><span style=\"text-decoration: underline;\"><a style=\"color: #ff0000; text-decoration: underline;\" href=\"https:\/\/www.news.ro\/economic\/schweighofer-isi-vinde-cele-peste-14-000-de-hectare-de-paduri-din-romania-1922404626002018031317997200\" target=\"_blank\" rel=\"noopener\">a anun\u021bat c\u0103-\u0219i vinde p\u0103durile din Rom\u00e2nia<\/a>\u00a0<\/span>, dar \u0219i divizia de management forestier<\/span> c\u0103tre o companie suedez\u0103, GreenGold Group.<\/p>\n<div id=\"attachment_8585\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8585\" class=\"wp-image-8585 size-large\" src=\"http:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/05\/IMGP0490-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/05\/IMGP0490-1024x683.jpg 1024w, https:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/05\/IMGP0490-300x200.jpg 300w, https:\/\/www.larisaghitulescu.ro\/old\/wp-content\/uploads\/2018\/05\/IMGP0490.jpg 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-8585\" class=\"wp-caption-text\">P\u0103dure s\u0103lbatic\u0103 din mun\u021bii Rom\u00e2niei &#8211; arhiva personal\u0103. Credit: Otto Hauck<\/p><\/div>\n<h4>Cine preia afacerile forestiere ale lui Schweighofer?<\/h4>\n<p>Drumurile duc \u0219i c\u0103tre suedezii de la IKEA (cele mai cunoscute nume sub care grupul IKEA face business \u00een domeniul forestier sunt IRI Forest\/IRI Investments &#8211; consultan\u021b\u0103, respectiv exploatare forestier\u0103).\u00a0 Pe GreenGold \u0219i brandul IKEA \u00eei leag\u0103 <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.zf.ro\/companii\/grupul-suedez-care-a-vandut-33-000-de-hectare-de-padure-catre-ikea-revine-pe-piata-locala-15098488\" target=\"_blank\" rel=\"noopener\">povestea celei mai ample tranzac\u021bii locale din domeniul forestier.<\/a><\/span><\/p>\n<p>Achizi\u021bia prin care IKEA a devenit cel mai mare proprietar privat de p\u0103duri din Rom\u00e2nia s-a \u00eencheiat la finalul unui <span style=\"color: #ff0000;\">lan\u021b\u00a0dubios de afaceri cu grup\u0103ri acuzate de \u00een\u0219el\u0103ciune, corup\u021bie \u0219i sp\u0103lare de bani* &#8211;<\/span>\u00a0\u00een<strong>\u00a0<\/strong>care statul rom\u00e2n a fost \u00een\u0219elat, scrie <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.huffingtonpost.com\/entry\/harvard-ikea-corruption-romania_us_56d86cbbe4b0000de4039509\" target=\"_blank\" rel=\"noopener\">Huffington Post,<\/a><\/span> cit\u00e2nd o investiga\u021bie bazat\u0103 pe documente \u0219i m\u0103rturii. Pe larg, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.riseproject.ro\/articol\/harvard-si-ikea-afaceri-cu-paduri-traficate\/\" target=\"_blank\" rel=\"noopener\">aici.<\/a><\/span><\/p>\n<p>De la statul rom\u00e2n p\u0103gubit atunci, managerii \/ furnizorii grupului IKEA par s\u0103 a\u0219tepte acum facilit\u0103\u021bi pentru oportunit\u0103\u021bile lor de afaceri<em>\u00a0\u201enelimitate\u201d\u00a0<\/em>(asta dac\u0103 discu\u021biile informale corespund realit\u0103\u021bii).[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; custom_height=&#8221;50&#8243;][fancy_box image_url=&#8221;8533&#8243; color=&#8221;Accent-Color&#8221;]\n<h6><span style=\"color: #ffffff;\"><strong>CONTEXTUL POLITIC \u00ceN CARE GRUPUL IKEA A \u00ceNCEPUT AFACERILE FORESTIERE \u00ceN ROM\u00c2NIA:<\/strong><\/span><\/h6>\n<ul>\n<li style=\"text-align: left;\">\n<h6><span style=\"color: #ffffff;\">La momentul primei achizi\u021bii de p\u0103duri (2015), Rom\u00e2nia se afla sub administrarea unui guvern condus de <a style=\"color: #ffffff;\" href=\"http:\/\/www.gandul.info\/politica\/presa-oficiala-chineza-ponta-a-spus-ca-este-mandru-de-prietenia-traditionala-cu-china-si-ca-admira-partidul-comunist-chinez-pentru-felul-in-care-a-condus-poporul-pe-calea-socialismului-13192313\"><span style=\"text-decoration: underline;\">Victor Ponta (PSD), un sus\u021bin\u0103tor declarat al Chinei,<\/span>\u00a0<\/a>unde exporturile bazate pe material lemnos ar urma s\u0103 se accelereze,\u00a0potrivit informa\u021biilor neoficiale.<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span style=\"color: #ffffff;\">\u00a0<\/span><\/h6>\n<ul>\n<li style=\"text-align: left;\">\n<h6><span style=\"color: #ffffff;\">\u00cens\u0103 grupul IKEA a continuat s\u0103 se extind\u0103 \u00een domeniul forestier \u0219i dup\u0103 plecarea lui Ponta din func\u021bia de Premier, <a style=\"color: #ffffff;\" href=\"http:\/\/www.zf.ro\/companii\/ikea-cel-mai-mare-proprietar-privat-de-paduri-din-romania-a-mai-cumparat-12-800-de-hectare-de-padure-pe-plan-local-15576362\">\u00een 2016.\u00a0<\/a>Rom\u00e2nia se afla, atunci, sub guvernare tehnocrat\u0103 (Dacian Ciolo\u0219).<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span style=\"color: #ffffff;\">\u00a0<\/span><\/h6>\n<ul>\n<li style=\"text-align: left;\">\n<h6><span style=\"color: #ffffff;\">\u00cen prezent IKEA se sprijin\u0103 puternic \u00een comunicare pe Pre\u0219edintele Klaus Iohannis (pre\u0219edinte dat de PNL), care-\u0219i cultiv\u0103 imaginea unui <span style=\"text-decoration: underline;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/www.huffingtonpost.com\/entry\/harvard-ikea-corruption-romania_us_56d86cbbe4b0000de4039509\">simbol anticorup\u021bie.*<\/a><\/span><\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span style=\"color: #ffffff;\">\u00a0<\/span><\/h6>\n<ul>\n<li style=\"text-align: left;\">\n<h6><span style=\"color: #ffffff;\"> \u00cen prim\u0103vara lui 2018 (interesant momentul), Iohannis a fost inclus \u00eentr-o campanie publicitar\u0103 IKEA, pe tema egalit\u0103\u021bii de \u0219anse. Tema campaniei este pu\u021bin relevant\u0103, important este c\u0103 IKEA a pl\u0103tit pentru a promova asocierea brandului IKEA cu Pre\u0219edintele Iohannis, printr-o serie de <span style=\"text-decoration: underline;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/economie.hotnews.ro\/stiri-companii-22329700-ikea-group-credem-egalitatea-gen-este-responsibilitatea-fiecaruia-dintre-noi.htm\">a<\/a><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/economie.hotnews.ro\/stiri-companii-22329700-ikea-group-credem-egalitatea-gen-este-responsibilitatea-fiecaruia-dintre-noi.htm\">dvertoriale.<\/a><\/span>\u00a0Aceasta este o situa\u021bie nemai\u00eent\u00e2lnit\u0103 \u00een istoria Pre\u0219edin\u021bilor Rom\u00e2niei.\u00a0<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span style=\"text-decoration: underline; color: #ffffff;\">\u00a0<\/span><\/h6>\n[\/fancy_box][divider line_type=&#8221;Full Width Line&#8221; custom_height=&#8221;50&#8243;][vc_column_text]\n<h4><em>\u201e<\/em>Plan agresiv<em>\u201d<\/em><\/h4>\n<p>Dar revenind la planul IKEA. Ar putea grupul suedez prelua afacerea forestier\u0103 &#8211; <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.riseproject.ro\/investigation\/schweighofer-in-the-center-of-illegal-deforestation-scandal-in-romania\/\" target=\"_blank\" rel=\"noopener\">at\u00e2t de controversat\u0103<\/a><\/span> &#8211; de la Schweighofer?<\/p>\n<p>\u00centrebarea face sens, dac\u0103 unim punctele:<\/p>\n<ul>\n<li>interesul IKEA pentru p\u0103durile Rom\u00e2niei \u0219i achizi\u021biile \u00een lan\u021b de aici;<\/li>\n<li>expansiunea galopant\u0103 pe care IKEA o are \u00een plan: 9 magazine \u00een Rom\u00e2nia p\u00e2n\u0103 \u00een 2025, plus alte magazine \u00een \u021b\u0103rile din regiune;<\/li>\n<li>succesul IKEA de pe pia\u021ba chinez\u0103;<\/li>\n<li>nevoia de lemn pentru a satisface cererea \u00een cre\u0219tere \u2013 \u00een Asia, dar \u0219i \u00een Europa;<\/li>\n<\/ul>\n<p>De unde \u0219i \u00eengrijorarea unora vizavi de <em>\u201eplanul agresiv de cre\u0219tere al IKEA\u201d, <\/em><em>care a dat deja peste cap <\/em><em>\u201emicile afaceri, dar \u0219i pe mul\u021bi oameni simpli care folosesc lemn pentru a se \u00eenc\u0103lzi\u201d,<\/em><em>\u00a0<\/em>spune persoana citat\u0103 la \u00eenceputul materialului.<\/p>\n<p>Informa\u021bia legat\u0103 de lemnul pentru consum propriu, tot mai greoi sau mai scump de procurat, am auzit-o \u0219i la localnici cu care am vorbit \u00een c\u0103l\u0103toria prin mun\u021bii din Nord-Estul \u021b\u0103rii, din august 2017.<\/p>\n<h4>\u00cen spatele imaginii<\/h4>\n<p>Ar trebui s\u0103 fie dezvoltarea agresiv\u0103 a IKEA un motiv de \u00eengrijorare? Nu cumva este exagerat\u0103 aceast\u0103 temere?<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=e9FzoSlmcF8\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Jurnali\u0219tii<\/span><\/a> str\u0103ini au descoperit c\u0103 \u00een spatele declara\u021biilor IKEA despre sustenabilitate \u0219i lemnul certificat (furnizat de parteneri) se afl\u0103 nereguli, de care IKEA de asemenea se delimiteaz\u0103 \u00een comunicarea public\u0103.\u00a0<span style=\"color: #ff0000;\">O anchet\u0103 a postului de televiziune France 2 a demonstrat, printre altele, cum arborii no\u0219tri seculari ajung mobilier pentru IKEA<\/span>. Vezi video<em>:<\/em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digi24.ro\/stiri\/externe\/ue\/france-2-mobila-ikea-cu-lemn-ilegal-din-romania-659928\" target=\"_blank\" rel=\"noopener\"> Digi 24, 2017.<\/a><\/span><\/li>\n<\/ul>\n<p>Dincolo de imaginea cool pe care IKEA \u0219i-a construit-o prin tactici de CSR \u00een domeniul mediului, PR \u0219i reclam\u0103, realitatea este c\u0103 IKEA opereaz\u0103 \u00eentr-un business unde b\u0103taia nu se mai d\u0103 pe clien\u021bi, ci pe materia prim\u0103 at\u00e2t de pre\u021bioas\u0103: p\u0103durile\/lemnul.<\/p>\n<p>Ceea ce ar putea explica \u0219i dispari\u021bia grani\u021belor, respectiv l\u0103comia greilor \u00een acest business:\u00a0<strong>traficul\u00a0cu material lemnos la nivel global era comparabil, ca propor\u021bii, cu produc\u021bia de droguri<\/strong> \u00een 2012: cca 11 miliarde de dolari pe an (estimare ONU &#8211; Interpol).<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h4><em>Dac\u0103 ai citit p\u00e2n\u0103 aici \u00eenseamn\u0103 c\u0103 \u021bi se pare util ce scriu. Te invit s\u0103 te numeri printre cititorii mei, pentru a primi articolele pe e-mail. Completeaz\u0103 acest\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdW_czHURMqgj-FgazFkQ0pldEUCi6VHoHswwhPAybfQX95hA\/viewform?usp=pp_url\" target=\"_blank\" rel=\"noopener\">scurt formular.<\/a><\/em><\/h4>\n<p><span style=\"text-align: center;\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_text_separator title=&#8221;IKEA, CHINEZII \u0218I P\u0102DURILE&#8221;][vc_column_text]IKEA este un grup multina\u021bional din Suedia cu afaceri \u00een domeniul mobilei \u0219i, mai recent, al exploat\u0103rii forestiere. Un num\u0103r mare de companii opereaz\u0103 sub m\u0103rcile \u00eenregistrate IKEA, peste tot \u00een lume.<\/p>\n<p>JUM\u0102TATE: Dintr-un total de 47 de magazine pe care IKEA spune c\u0103 le opereaz\u0103 \u00een Asia, peste 20 se afl\u0103 \u00een China. China are o popula\u021bie de 1.379.302.771 (estimare CIA, iulie 2017). Segmentul de v\u00e2rst\u0103 dominant \u00een China este 25-29 de ani.<\/p>\n<p>SUCCES ZDROBITOR: Pe pia\u021ba chinez\u0103 IKEA a intrat \u00een 1998, unde \u00eenregistreaz\u0103 <strong>un succes zdrobitor<\/strong> (sursa:\u00a0Jiang Lingxiu, Jonkoping University). Dup\u0103 deschiderea primului magazin din Shanghai, \u00een urm\u0103 cu 20 de ani, IKEA s-a extins, \u00een medie, cu un magazin pe an. Iar <strong>opt din cele mai mari zece magazine ale IKEA \u00een lume sunt \u00een China.<\/strong><\/p>\n<p>\u00ceN ROM\u00c2NIA: Pentru anul financiar 2017, IKEA a declarat v\u00e2nz\u0103ri de 586.594.326 lei (+14%). <strong>De\u0219i opereaz\u0103 un singur magazin,<\/strong> situat \u00een Nordul Capitalei, <strong>Rom\u00e2nia a fost pe locul 5<\/strong> \u00een topul \u021b\u0103rilor cu cea mai rapid\u0103 cre\u0219tere pentru IKEA, potrivit site-ului afacerii de retail. Nu reiese \u00eens\u0103 dac\u0103<strong> aceast\u0103 pozi\u021bie a Rom\u00e2niei \u00een topul cre\u0219terii\u00a0<\/strong>se datoreaz\u0103\u00a0comercializ\u0103rii de mobil\u0103 \u0219i accesorii sau \u0219i altor afaceri ale grupului (unde intr\u0103 \u0219i exploatarea forestier\u0103).<\/p>\n<p>PLANURI: Planurile declarate ale IKEA p\u00e2n\u0103 \u00een 2025 prev\u0103d\u00a09 magazine \u00een Rom\u00e2nia, printre ora\u0219ele vizate num\u0103r\u00e2ndu-se\u00a0Timi\u0219oara, Bra\u0219ov \u0219i Cluj. IKEA are planuri de extindere \u0219i \u00een alte \u021b\u0103ri din regiune (zona balcanic\u0103).<\/p>\n<p>EXPORT:<strong> Circa 75% din produsele pe care IKEA le export\u0103 provin din Europa<\/strong>, mai pu\u021bin textilele, care provin \u00een principal din India, potrivit The Economist Intelligence Unit.<\/p>\n<p>P\u0102DURI: IKEA a \u00eenceput de c\u00e2\u021biva ani s\u0103 cumpere p\u0103duri<em> \u201e<\/em><em>c<\/em><em>a s\u0103 \u00ee\u0219i asigure <strong>materia prim\u0103 pe termen lung<\/strong><\/em><strong>.<\/strong><strong> <em>P<\/em><\/strong><em><strong>rima achizi\u021bie global\u0103 de terenuri forestiere pentru exploatare<\/strong><\/em><em><strong> a f\u0103cut-o \u00een Rom\u00e2nia<\/strong><\/em><em>\u201d<\/em> <em>(<\/em>Rise Project, 2016).<\/p>\n<p>ISTORIC: IKEA face afaceri \u00een Rom\u00e2nia \u00eenc\u0103 din vremea regimului comunist. \u00cen schimbul avantajelor economice ob\u021binute aici, suedezii au sus\u021binut Securitatea\u00a0lui Ceau\u0219escu (ceea ce IKEA neag\u0103).\u00a0\u00centr-un articol din 2014, publica\u021bia The Guardian descrie <a href=\"https:\/\/www.theguardian.com\/world\/2014\/jul\/04\/ikea-funds-romania-secret-police-communist-era\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">cum IKEA finan\u021ba poli\u021bia secret\u0103<\/span> a <\/a>dictatorului, cit\u00e2nd documente CNSAS.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><strong>Despre autor<\/strong>:<\/p>\n<ul>\n<li>Larisa Ghi\u021bulescu are 20 de ani de experien\u021b\u0103 \u00een mass-media, organiza\u021bii publice, private, \u0219i pe cont propriu. A lucrat \u00een \u0219apte redac\u021bii de pres\u0103 \u2013 divertisment, \u0219tiri, afaceri. O selec\u021bie din arhiv\u0103,\u00a0<a href=\"http:\/\/www.larisaghitulescu.ro\/articles\/?lang=ro\" target=\"_blank\" rel=\"noopener\">aici.<\/a>\u00a0\u00cen prezent este analist independent.<\/li>\n<li>Construie\u0219te de la zero proiecte\u00a0<a href=\"http:\/\/www.larisaghitulescu.ro\/summiteers\/?lang=ro\" target=\"_blank\" rel=\"noopener\">pentru echipe<\/a>, \u00een domeniul educa\u021biei \u0219i jurnalism (<a href=\"http:\/\/www.larisaghitulescu.ro\/ateliere\/?lang=ro\" target=\"_blank\" rel=\"noopener\">ateliere de g\u00e2ndire critic\u0103 \u0219i alfabetizare media<\/a>).<\/li>\n<li>Este licen\u021biat\u0103 \u00een Jurnalism (Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii, Universitatea Bucure\u0219ti) \u0219i a absolvit un program de Master \u00een Managementul Institu\u021biilor Mass-Media.<\/li>\n<\/ul>\n<p>Pe larg,\u00a0<a href=\"http:\/\/www.larisaghitulescu.ro\/despre\/?lang=ro\" target=\"_blank\" rel=\"noopener\">aici.<\/a><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>FOTOGRAFII: arhiva personal\u0103.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>\u00a9 Acest text este protejat de drepturi de autor \u0219i nu poate fi copiat \u2013 integral sau par\u021bial \u2013 , \u0219i nici utilizat \u00een vreun fel f\u0103r\u0103 acordul scris al autorului.<\/p>\n<p style=\"text-align: center;\"><em>\u00a0***<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text] (Exclusiv): Grupul IKEA, gigant mondial cu afaceri \u00een industria mobilei \u0219i a exploat\u0103rii forestiere, se preg\u0103te\u0219te s\u0103 exporte \u201emasiv\u201d&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[211],"tags":[272,273,268,270,267,271,269],"class_list":{"0":"post-8430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2","8":"tag-asia","9":"tag-china","10":"tag-exploatare","11":"tag-exporturi","12":"tag-ikea","13":"tag-lemn","14":"tag-paduri","15":"pmpro-has-access"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts\/8430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/comments?post=8430"}],"version-history":[{"count":173,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts\/8430\/revisions"}],"predecessor-version":[{"id":9402,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts\/8430\/revisions\/9402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/media\/8439"}],"wp:attachment":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/media?parent=8430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/categories?post=8430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/tags?post=8430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}