{"id":8109,"date":"2017-12-12T08:20:07","date_gmt":"2017-12-12T05:20:07","guid":{"rendered":"http:\/\/www.larisaghitulescu.ro\/?p=8109"},"modified":"2018-09-18T14:19:16","modified_gmt":"2018-09-18T11:19:16","slug":"faceti-campanii-pentru-copii-aveti-grija-sa-n-o-scrantiti","status":"publish","type":"post","link":"https:\/\/www.larisaghitulescu.ro\/old\/faceti-campanii-pentru-copii-aveti-grija-sa-n-o-scrantiti\/","title":{"rendered":"Face\u021bi campanii pentru copii? Ave\u021bi grij\u0103 s\u0103 n-o scr\u00e2nti\u021bi"},"content":{"rendered":"<h2><strong>Unde dai \u0219i unde crap\u0103. Trei gre\u0219eli majore f\u0103cute de Salva\u021bi Copiii \u00eentr-o campanie care-i prive\u0219te pe \u0219colari.<\/strong><\/h2>\n<p><!--more--><\/p>\n<p><strong>\u00a0[\u00a9Tipul con\u021binutului: Analiz\u0103]<\/strong><\/p>\n<ul>\n<li>Review-urile proaste, feedback-ul negativ, un slogan care promoveaz\u0103 \u00eenc\u0103lcarea legii \u0219i reducerea la t\u0103cere a jurnali\u0219tilor critici sunt semne timpurii c\u0103 ceva nu e \u00een regul\u0103;<\/li>\n<li>V-a\u021bi l\u0103sa reputa\u021bia \u00een m\u00e2inile unui outsider?<\/li>\n<li>S\u0103 crezi c\u0103 e cool s\u0103 endorsezi interzicerea pauzelor la \u0219coal\u0103 &#8211; momentul \u00een care copiii construiesc rela\u021bii, se joac\u0103, m\u0103n\u00e2nc\u0103 sau pur \u0219i simplu se odihnesc &#8211; este un gest nec\u00e2nt\u0103rit \u0219i lipsit de responsabilitate;<\/li>\n<\/ul>\n[vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\">***<\/p>\n<p>Oamenilor le pas\u0103 de copiii lor mai presus dec\u00e2t orice. A\u0219a se explic\u0103 graba cu care, cei care avem copii, percut\u0103m la campanii care pot produce efecte, orice fel de efecte, asupra bun\u0103st\u0103rii lor. S\u0103-i spunem instinct de p\u0103rinte. Din acest motiv, profesioni\u0219tii gestioneaz\u0103 cu grij\u0103 mesajele \u00een campaniile care-i privesc pe copii.<\/p>\n<p>Ce se \u00eent\u00e2mpl\u0103 dac\u0103 n-o fac? Un dezastru. Am ales o campanie demarat\u0103 de Salva\u021bi Copiii \u00een toamna lui 2017 pentru a-mi sus\u021bine ideea.<\/p>\n<h4>SITUA\u021aIA:<\/h4>\n<p>Acest ONG, care se bucur\u0103 de o bun\u0103 reputa\u021bie, a \u00eenceput \u00een noiembrie 2017 o campanie cu urm\u0103torul mesaj-cheie: <strong>\u201cDesfiin\u021ba\u021bi recrea\u021biile!\u201d<\/strong>, ca solu\u021bie la agresiunea din mediul \u0219colar.\u00a0Analiza modului \u00een care a debutat campania, precum \u0219i aten\u021bia la detalii, scot la iveal\u0103\u00a0trei gre\u0219eli majore f\u0103cute de Salva\u021bi Copiii. Aceste gre\u0219eli pot produce, \u00eentr-un final, o \u00eentors\u0103tur\u0103 periculoas\u0103.<\/p>\n<h4><strong>FAPTE TIMPURII:<\/strong><\/h4>\n<p>Abia a \u00eenceput Salva\u021bi Copiii campania, c\u0103 reac\u021biile negative au \u00eenceput s\u0103 curg\u0103:<\/p>\n<ul>\n<li>Primele 21 din 27 review-uri ale paginii de Facebook dedicate campaniei au acordat cel mai slab calificativ.<\/li>\n<li>Comentariile negative au \u00eenceput s\u0103 curg\u0103: \u201cComunismul<em> a murit acum 28 de ani. Opri\u021bi promovarea acestui bullshit!\u201d; \u201cA\u021bi \u00eennebunit\u201d.<\/em>\u00a0Limbajul cu ur\u0103 a inundat pagina cu acela\u0219i nume,\u201cDesfiin\u021ba\u021bi recrea\u021biile!\u201d<\/li>\n<li>Un jurnalist, Dinu Boboc, a fost dat afar\u0103 din lista de contacte a unui endorser* de campanie, dup\u0103 ce acesta \u0219i-a exprimat opinia critic\u0103 vizavi de \u00eendemnul de a desfiin\u021ba recrea\u021biile. O doamn\u0103 s-a al\u0103turat lui Boboc \u0219i a m\u0103rturisit c\u0103 i se propusese \u0219i ei s\u0103 sus\u021bin\u0103 campania, dar c\u0103 a refuzat. Comentariile celor doi, pe care le-am urm\u0103rit la momentul respectiv, au disp\u0103rut a doua zi &#8211; ambasadorul campaniei le \u0219tersese. De ce?<\/li>\n<\/ul>\n<p>Endorserul, Adriana Moscu, editor coordonator al revistei Marie Claire, a refuzat s\u0103 comenteze pentru acest articol. Dar s\u0103 reflect\u0103m un pic la asta: un jurnalist ac\u021bioneaz\u0103 \u00eempotriva unui coleg de breasl\u0103 pentru a ap\u0103ra un mesaj de PR. Cum vine asta?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][image_with_animation image_url=&#8221;7649&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; img_link_large=&#8221;yes&#8221;][vc_column_text]\n<p>\u00cen ciuda con\u021binutului pozitiv, PR-istic, generat de endorseri \u0219i media la lansarea campaniei,\u00a0<strong>o perdea de fum s-a l\u0103sat pe subiect, acoperindu-l.\u00a0<\/strong>\u00a0Dar chestiunea a r\u0103mas. <span style=\"text-decoration: underline;\">Review-urile proaste, feedback-ul negativ, un slogan care promoveaz\u0103 \u00eenc\u0103lcarea legii \u0219i reducerea la t\u0103cere a jurnali\u0219tilor critici au fost semnale c\u0103 ceva a mers prost.<\/span><span style=\"text-decoration: underline;\"><b>\u00a0<\/b><\/span>Ce ar fi putut fi?<\/p>\n<p><i>[*endorseri &amp; influenseri = indivizi care promoveaz\u0103 o cauz\u0103 sau un brand: bloggeri, jurnali\u0219ti, celebrit\u0103\u021bi, vedetu\u021be, PR-i\u0219ti, publicitari, antreprenori etc. \u00cen schimbul promov\u0103rii pe care o fac, ei primesc de regul\u0103 la schimb bani, alte beneficii materiale sau influen\u021b\u0103]\u00a0<\/i>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n<h4><strong>#1 STRATEGIA DE MESAJ<\/strong><\/h4>\n<p>Mi-am \u00eentrebat studen\u021bii la Jurnalism, anul II, ce cred ei despre aceast\u0103 campanie, imediat cum a demarat. To\u021bi au criticat strategia de mesaj. E \u0219tiin\u021b\u0103 de baz\u0103. \u00cenv\u0103\u021b\u0103m devreme la facultate c\u0103\u00a0<i>\u201cmediul este mesajul\u201d <\/i>(Marshall McLuhan, unul dintre cei mai autentici g\u00e2nditori ai zilelor noastre).<i>\u00a0<\/i>Asta \u00eenseamn\u0103 c\u0103:<\/p>\n<ul>\n<li>dac\u0103 pagina ta de Facebook \u0219i denumirea site-ului campaniei poart\u0103 numele sloganului t\u0103u (<em>Desfiin\u021ba\u021bi recrea\u021biile!<\/em>),<\/li>\n<li>dac\u0103 porne\u0219ti campania promov\u00e2nd hashtag-uri care cer desfiin\u021barea recrea\u021biilor,<\/li>\n<li>dac\u0103 materialele video \u0219i vizualurile campaniei au ca element central desfiin\u021barea recrea\u021biilor,<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">atunci mesajul t\u0103u cheie este s\u0103 desfiin\u021bezi recrea\u021biile,<\/span> nu s\u0103 reduci violen\u021ba \u00een \u0219coli, a\u0219a cum sus\u021bii.<\/p>\n<p><a href=\"http:\/\/www.proiectulmerito.ro\/dorin-fiscutean-profesor-colegiu-national-iasi\/\">Dorin Fiscutean<\/a>, un profesor de Geografie din Ia\u0219i, comenteaz\u0103: <i>\u201cNu \u00een\u021belegem mesajul vostru. Vre\u021bi s\u0103 lua\u021bi fericirea copiilor\u2026 sau ce?\u201d<\/i><\/p>\n<p>Fiscutean, experimentat \u00een rela\u021bia cu copiii, atrage aten\u021bia c\u0103 violen\u021ba se poate produce la intrarea \u00een \u0219coal\u0103. Sau \u00een mediul digital. Oriunde se poate \u00eent\u00e2mpla.\u00a0<i>\u201cExist\u0103 multe alte metode pentru a reduce fenomenul, dar ideea de a desfiin\u021ba recrea\u021biile este complet gre\u0219it\u0103&#8221;.<\/i><\/p>\n<blockquote><p><i><strong>\u201cIdeea desfiin\u021b\u0103rii recrea\u021biilor este complet gre\u0219it\u0103<\/strong>\u201d &#8211; Dorin Fiscutean, profesor din Ia\u0219i<\/i><\/p><\/blockquote>\n<p>Carmen Mu\u0219at, un psiholog \u0219i psihoterapeut care lucreaz\u0103 la Paris spune c\u0103 &#8220;bullying-ul&#8221; este frecvent \u00een Fran\u021ba. Dar nu a auzit de ideea desfiin\u021b\u0103rii recrea\u021biilor ca tip de solu\u021bie pentru aceast\u0103 problem\u0103.\u00a0<i>\u201cRecrea\u021biile sunt extrem de importane. Copiii ajung \u0219i ei la burnout, a\u0219a c\u0103 pauzele sunt obligatorii&#8221;.<\/i><\/p>\n<blockquote><p><i><strong>\u201cCopiii ajung \u0219i ei la burnout, <\/strong>a\u0219a c\u0103 pauzele sunt obligatorii\u201d &#8211; Carmen Mu\u0219at, psiholog \u0219i psihoterapeut<\/i><\/p><\/blockquote>\n<p><em>\u201cMesajul nu e f\u0103cut cu cap. Multe dintre actele de agresiune se petrec \u00een timpul orelor, \u00een fa\u021ba profesorilor sau chiar \u00eempotriva profesorilor<\/em><i>\u201d, <\/i>subliniaz\u0103 o profesoar\u0103 din\u00a0Br\u0103ila care a preferat s\u0103 nu i se dezv\u0103luie identitatea. Ea sus\u021bine c\u0103 fiica ei a fost \u021binta unor h\u0103r\u021buiri <span style=\"text-decoration: underline;\">\u00een timpul<\/span> cursurilor.<\/p>\n<p><em>\u201cA\u0219a c\u0103 \u00eendemnul la desfiin\u021barea recrea\u021biilor nu ajut\u0103 deloc. Dimpotriv\u0103, <b>este mai degrab\u0103 periculos<\/b>\u00a0din moment ce pune presiune pe copii \u0219i adolescen\u021bi<i>\u201d, spune ea.<\/i><\/em><\/p>\n<p>Dar ceea ce spun profesorul Dorin Fiscutean, psihologul Carmen Musat \u0219i cadrul didactic din Br\u0103ila nu sunt doar opinii\u00a0culese din teren.\u00a0<b><a href=\"http:\/\/cnaob.org\/docs\/legislatie\/rofuip_2016.pdf\">Este ceea ce legea declar\u0103. <\/a><\/b><\/p>\n<p>Ce spune Ordinul MENCS nr. 5079\/2016: [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][image_with_animation image_url=&#8221;7681&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; img_link_large=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n<h4><strong>#2 MANAGEMENT DEFECTUOS<\/strong><\/h4>\n<p><i>\u201cA\u021bi \u00een\u021beles gre\u0219it\u201d; \u201cScopul nostru nu este s\u0103 desfiin\u021b\u0103m recrea\u021biile, ci bullying-ul\u201d; \u201cDe ce nu ave\u021bi r\u0103bdare?\u201d <\/i>A\u0219a au sunat c\u00e2teva dintre reac\u021biile pe care ONG-ul le-a \u00eempr\u0103\u0219tiat pe diverse canale.<\/p>\n<p><span style=\"text-decoration: underline;\">Salva\u021bi Copiii a respins constant\u00a0<\/span>orice gre\u0219eal\u0103 din partea lor, suger\u00e2nd c\u0103 dac\u0103 s-a produs vreo eroare de comunicare, atunci aceasta s-a produs la receptare (publicul e de vin\u0103, \u00een traducere liber\u0103). Serios?<\/p>\n<p>Exerci\u021biu: m\u0103ri\u021bi fotografia de mai jos \u0219i spune\u021bi care este cuv\u00e2ntul-cheie (care v\u0103 sare \u00een ochi).<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][image_with_animation image_url=&#8221;7659&#8243; alignment=&#8221;center&#8221; animation=&#8221;Grow In&#8221; img_link_large=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n<p><b>Cine poate fi \u00eenvinuit c\u00e2nd gloan\u021bele se duc aiurea? <\/b>Cel care apas\u0103 pe tr\u0103gaci sau cei \u00een care acesta trage?<\/p>\n<p>O explica\u021bie asem\u0103n\u0103toare vine \u0219i c\u00e2nd ONG-ul este \u00eentrebat despre comportamentul endorserilor campaniei. Un reprezentant al Salva\u021bi Copiii sugereaz\u0103 c\u0103 cenzurarea opiniilor critice \u0219i a jurnali\u0219tilor nu a fost decizia lor.\u00a0 \u201c<i>Endorserii no\u0219tri au fost voluntari. \u0218i-au gestionat singuri comunicarea\u201d<\/i>, explic\u0103 Diana St\u0103nculeanu, coordonatoarea proiectului.<\/p>\n<p><b>Voi v-a\u021bi l\u0103sa reputa\u021bia \u00een m\u00e2inile unui outsider f\u0103r\u0103 experien\u021b\u0103<\/b>? Speciali\u0219tii v-ar recomanda s\u0103 nu face\u021bi asta.<\/p>\n<p>Nu \u00een ultimul r\u00e2nd: o persoan\u0103 de PR de la\u00a0Ranevents, agen\u021bia care gestioneaz\u0103 aceast\u0103 campanie, mi-a spus \u00eentr-o conversa\u021bie telefonic\u0103 despre implicarea unor fonduri europene \u00een proiect, dar c\u00e2teva zile dup\u0103 aceea a negat c\u0103 ar fi furnizat aceast\u0103 informa\u021bie.<\/p>\n<p>St\u0103nculeanu a clarificat, la solicitarea mea: \u201cf\u0103r\u0103 fonduri europene\u201d. ONG-ul a avut venituri de 4.4 mil. euro \u00een 2016.<\/p>\n<p><b>Dar care a fost motivul lans\u0103rii unei informa\u021bii neconfirmate de client?\u00a0<\/b><\/p>\n<h4><strong>#3 POTEN\u021aIAL PERICULOAS\u0102<\/strong><\/h4>\n<p>\u00cen luna august 2017, Guvernul Rom\u00e2niei, prin intermediul Ministerului Educa\u021biei, s-a al\u0103turat campaniei Salva\u021bi Copiii.<\/p>\n<p>S\u0103 arunc\u0103m o privire la un eveniment recent: cam \u00een aceea\u0219i perioad\u0103 Ministerul Educa\u021biei a lansat ideea manualului de Sport. Oamenii au s\u0103rit imediat \u0219i reac\u021biile negative\u00a0au \u00eenceput s\u0103 curg\u0103. Guvernul a fost criticat, pe motiv c\u0103 sportul ar trebui practicat, nu memorat din manual: de ce Guvernul Rom\u00e2niei \u00eencurajeaz\u0103 o via\u021b\u0103 sedentar\u0103 \u0219i nes\u0103n\u0103toas\u0103 printre copii?<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\">Polemica manualului de Sport era deci \u00eenc\u0103 proasp\u0103t\u0103 \u00een memoria colectiv\u0103 c\u00e2nd mesajul organiza\u021biei Salva\u021bii Copiii, care cerea desfiin\u021barea recrea\u021biilor, a invadat re\u021belele sociale \u0219i presa<\/span>.<\/span>\u00a0Un gest complet neinsipirat din partea unui ONG care pretinde\u00a0c\u0103 vrea binele copiilor.<\/p>\n<p>Printre cei care au sus\u021binut \u0219i propagat masiv acest mesaj s-au num\u0103rat jurnali\u0219ti, bloggeri, antreprenori, vedetu\u021be \u0219i chiar proprietarul unei companii media pentru copii (Itsy Bitsy).<\/p>\n<p><strong style=\"color: #ff0000;\">Este h\u0103r\u021buirea \u00een \u0219coli un argument\u00a0suficient de puternic pentru a finan\u021ba \u0219i propaga un mesaj poten\u021bial periculos &#8211; &#8220;desfiin\u021ba\u021bi recrea\u021biile!&#8221; &#8211; sprijinit chiar de Guvern?\u00a0 \u00a0<\/strong><\/p>\n<h4><strong>DE CE POTEN\u021aIAL PERICULOS?<\/strong><\/h4>\n<p>R\u0103spunsul iese la iveal\u0103 prin documentare.<\/p>\n<p>Dincolo de precedentul manualului de Sport, Rom\u00e2nia nu este nici prima, nici ultima \u021bar\u0103 din lume care se confrunt\u0103 cu violen\u021ba \u00een \u0219coli.<\/p>\n[Chiar Salva\u021bi Copiii recunoa\u0219te c\u0103 deruleaz\u0103 programe \u00eempotriva violen\u021bei \u00eenc\u0103 din 1997. A produs\u00a0rezultate aceast\u0103 munc\u0103 de dou\u0103 decenii? Se pare c\u0103 nu, din moment ce ONG-ul continu\u0103 s\u0103 cheltuie bani \u201cpentru a cre\u0219te con\u0219tientizarea\u201d \u0219i \u201ca educa\u201d.]\n<p>Despre rela\u021bia dintre h\u0103r\u021buire \u0219i recrea\u021bii se vorbe\u0219te de ani buni. Cercetarea \u00een domeniu, de asemenea, este veche. \u00cenc\u0103 din 2002, The Psychologist, care este publica\u021bia lunar\u0103 oficial\u0103 a The British Psychological Society, scria despre rolul pe care recrea\u021biile \u00eel joac\u0103 \u00een dezvoltarea \u0219i educa\u021bia\u00a0copiilor:<\/p>\n<p>\u201c<i>Recrea\u021biile copiilor \u00een Marea Britanie \u0219i SUA au fost cuprinse \u00een politici educa\u021bionale, fiind considerate neimportante \u00een programa \u0219colar\u0103. Unii educatori cred c\u0103 pauzele (\u2026) creeaz\u0103 contextul manifest\u0103rii unui comportament antisocial. (\u2026) A devenit o practic\u0103 s\u0103 reduci pauzele sau chiar s\u0103 le elimini cu totul. <strong>Presa popular\u0103 din Marea Britanie \u0219i SUA au scos \u00een eviden\u021b\u0103 aceast\u0103 problem\u0103.<\/strong><\/i><i>\u201d<\/i><\/p>\n<p><span style=\"color: #ff0000;\"><a href=\"https:\/\/thepsychologist.bps.org.uk\/volume-15\/edition-2\/time-break\">Dar cercetarea<\/a><\/span>\u00a0\u00een domeniu condus\u0103 de Profesorii Anthony D. Pellegrini \u0219i Peter Blatchford conduce la urm\u0103toarea concluzie:\u00a0<i>\u201c<b>Recrea\u021biile sunt cruciale\u00a0<\/b><\/i><i>pentru\u00a0rezultate pozitive la \u0219coal\u0103, rela\u021biile sociale, \u0219i adaptarea la mediul \u0219colar per ansamblu. <\/i><b><i><span style=\"text-decoration: underline;\">Importan\u021ba<\/span>\u00a0acestei concluzii\u00a0<span style=\"text-decoration: underline;\">nu ar trebui minimizat\u0103<\/span>.<\/i><\/b><i>\u201d<\/i><\/p>\n<blockquote><p><b><span style=\"color: #ff0000;\"><strong>\u201c<\/strong>Dac\u0103 desfiin\u021bezi cadrul \u00een care se petrece contactul ne\u00eengr\u0103dit \u00eentre copii nu \u00eenseamn\u0103 c\u0103 elimini \u0219i cauzele agresiunii<\/span><strong><span style=\"color: #ff0000;\">\u201d<\/span> &#8211; Profesor Peter Blatchford, University College London<\/strong><\/b><\/p><\/blockquote>\n<h4><strong>\u201cDEPLASAT\u201d<\/strong><\/h4>\n<p>Co-autorul acestui studiu, Prof. Peter Blatchford, este Profesor de Psihologie \u0219i Educa\u021bie la Institute of Education, University College London (UCL), o universitate de top \u00een domeniu.<\/p>\n<p>Prof. Blatchford a r\u0103spuns unor \u00eentreb\u0103ri pentru acest articol:<\/p>\n<ul>\n<li><i>O campanie care s-a lansat \u00een Rom\u00e2nia cu mesajul central \u201cDesfiin\u021ba\u021bi recrea\u021biile!\u201d pretinde c\u0103 acest lucru ar fi o solu\u021bie la violen\u021ba din \u0219coli. Cum vi se pare acest mesaj?<\/i><\/li>\n<\/ul>\n<p>Prof. Blatchford**, cu reputa\u021bie interna\u021bional\u0103 \u00een <a href=\"https:\/\/thepsychologist.bps.org.uk\/volume-15\/edition-2\/time-break\">studierea recrea\u021biilor \u00een \u0219coli<\/a>:<\/p>\n<p style=\"padding-left: 30px;\"><i>&#8211; Nu cunosc cum func\u021bioneaz\u0103 \u00eenv\u0103\u021b\u0103m\u00e2ntul \u00een Rom\u00e2nia, dar astfel de comentarii mai apar \u00een Marea Britanie \u0219i SUA. \u00cen opinia mea, este un mesaj <strong>deplasat<\/strong>\u00a0deoarece e\u0219ueaz\u0103 \u00een a recunoa\u0219te\u00a0func\u021bia social\u0103 a timpului liber petrecut la \u0219coal\u0103 (&#8230;)<\/i><\/p>\n<p style=\"padding-left: 30px;\"><em>\u00a0&#8211; Dac\u0103 este o problem\u0103 cu violen\u021ba \u00een \u0219coli, atunci este treaba \u0219colilor s\u0103 se str\u0103duiasc\u0103 mai mult pentru a construi comportamentul\u00a0constructiv\u00a0al elevilor.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>\u00a0&#8211; Copiii \u00eenva\u021b\u0103 din orice tip de interac\u021biune cu al\u021bi copii.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em><b>\u00a0&#8211; Dac\u0103 desfiin\u021bezi cadrul \u00een care se petrece contactul ne\u00eengr\u0103dit \u00eentre copii nu \u00eenseamn\u0103 c\u0103\u00a0elimini\u00a0\u0219i\u00a0cauzele agresiunii<\/b><\/em><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><i>[** Prof. Peter Blatchford<\/i><i>\u00a0a scris o serie de c\u0103r\u021bi \u0219i lucr\u0103ri \u00een domeniul psihologiei \u0219i educa\u021biei copiilor. El a realizat prima cercetare na\u021bional\u0103 \u00een domeniul recrea\u021biilor din Anglia. \u00cempreun\u0103 cu Profesorul Tony Pellegrini, el a condus un proiect despre importan\u021ba jocurilor \u00een curtea \u0219colii \u0219i a interac\u021biunii copiilor pentru dezvoltarea personal\u0103 \u0219i a prieteniilor \u00een Marea Britanie \u0219i SUA]<\/i><\/p>\n<hr \/>\n<h4><strong>REZULTATUL CAMPANIEI? PE H\u00c2RTIE. EFECTE? NECUNOSCUTE<\/strong><\/h4>\n<p>Colaborarea dintre Salva\u021bi Copiii \u0219i Ministerul Educa\u021biei va fi \u201cun document de politici publice\u201d. Niciuna dintre p\u0103r\u021bi nu a dat detalii despre con\u021binutul acestui document.<\/p>\n<p>CAMPANIA: \u201cStop bullying sau desfiin\u021ba\u021bi recrea\u021biile!\u201d Campania a debutat cu acest mesaj puternic: \u201cDesfiin\u021ba\u021bi recrea\u021biile!\u201d;<\/p>\n<p>CLIENT: Salva\u021bi Copiii; venituri de 4.4 mil. euro \u00een 2016;<\/p>\n<p>DOMENIU: ONG-uri;<\/p>\n<p>PERIOAD\u0102. BUGET: Campania va curge 36 de luni, cu un buget de 30.000 de euro pe an;<\/p>\n<p>OBIECTIVE: Vizibilitate, educa\u021bie de calitate\u00a0\u0219i advocacy <em>(influen\u021barea politicilor publice \u0219i a\u00a0<\/em><em>legisla\u021biei)<\/em>;<\/p>\n<p>AGEN\u021aII: Creative Laboratories, Ranevents (PR);<\/p>\n<p>OBIECTIVE DE COMUNICARE: Facebook Page \u2013 500 like-uri \/ lun\u0103; 3% &#8211; rata de implicare; YouTube Videos \u2013 5,000 vizion\u0103ri \/ video; Influenseri: cca 40 post\u0103ri \u00een re\u021belele sociale; Media: 25 de apari\u021bii (print, online, TV, radio);<\/p>\n<p>PARTENER: Ministerul Educa\u021biei a devenit partener al Salva\u021bi Copiii, \u00een aceast\u0103 campanie, \u00een august 2017. Ceea ce \u00eei permite acestui ONG s\u0103 \u021bin\u0103 training-uri \u00een \u0219coli, ateliere, dar s\u0103 \u0219i militeze pentru schimbarea de legi (inclusiv \u00een managementul \u0219colar, n.a.).<\/p>\n<p>REZULTATUL CAMPANIEI: Colaborarea dintre Salva\u021bi Copiii \u0219i Ministerul educa\u021biei va fi \u201cun document de politici publice\u201d, sus\u021bine biroul de pres\u0103 al Ministerului. <strong>Nici Salva\u021bi Copiii, nici Ministerul Educa\u021biei nu au spus care vor fi schimb\u0103rile pozitive concrete pe care acest document le va produce \u00een via\u021ba copiilor.<\/strong><\/p>\n<p><i>(Surse: Salva\u021bi Copiii, Ministerul Educa\u021biei, Ministerul de Finan\u021be)<\/i>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][image_with_animation image_url=&#8221;7729&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; img_link_large=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><strong><i>***<\/i><\/strong><\/p>\n<p><strong>Mul\u021bumiri (pentru o contribu\u021bie valoroas\u0103 \u0219i documentarea acestui acest articol):\u00a0<\/strong>Prof. Peter Blatchford, Institute of Education, University College London (UCL); Dinu Boboc, jurnalist; Dumitrel Toma, profesor, liceul Danubius High-School C\u0103l\u0103ra\u0219i; Dorin Fiscutean, profesor, Colegiul Na\u021bional, Ia\u0219i (city); Adriana S\u0103nduleasa, director de \u0219coal\u0103, sat Sili\u0219tea-Gume\u0219ti.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Articol publicat \u00een decembrie 2017, ini\u021bial \u00een limba englez\u0103. A fost scris cu contribu\u021bia urm\u0103torilor studen\u021bi: Anda Popescu, Angelica P\u00eeslaru, Claudia Preda, Delia Negoi\u021b\u0103, Elena N\u0103stase, Georgiana Oprea, Francisc Oprea, Iulia Popa, Mihaela P\u0103tra\u0219cu, Narcis Neagoe.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>\u00a9 Acest text este protejat de drepturi de autor \u0219i nu poate fi copiat \u2013 integral sau par\u021bial \u2013, \u0219i nici utilizat \u00een vreun fel f\u0103r\u0103 acordul scris al autorului.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><em>Dac\u0103 nu faci deja parte din comunitatea mea de cititori \u0219i consideri util ce scriu, te invit s\u0103 completezi acest scurt\u00a0<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdW_czHURMqgj-FgazFkQ0pldEUCi6VHoHswwhPAybfQX95hA\/viewform?usp=pp_url\">formular.<\/a><\/em><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h5><span style=\"text-decoration: underline;\"><strong><i><b>\u00a9\u00a0<\/b>Despre autor:<\/i><\/strong><\/span><\/h5>\n<p><strong>Larisa Ghi\u021bulescu<\/strong>\u00a0este analist cu g\u00e2ndire critic\u0103; antreprenor \u00een comunicare creativ\u0103; instructor \u0219i mentor pentru viitorii formatori de opinie &#8211; jurnali\u0219ti \u0219i comunicatori. Pe larg, <a href=\"http:\/\/www.larisaghitulescu.ro\/despre\/?lang=ro\">aici.<\/a><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Vrei o prezentare detaliat\u0103 a acestui studiu de caz sau a altor analize de campanii cu \u0219i despre copii? Trimite un e-mail aici: contact[at]larisaghitulescu[dot]ro, SUBIECT: Copii<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unde dai \u0219i unde crap\u0103. Trei gre\u0219eli majore f\u0103cute de Salva\u021bi Copiii \u00eentr-o campanie care-i prive\u0219te pe \u0219colari.<\/p>\n","protected":false},"author":2,"featured_media":8112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[211],"tags":[213,132,214,117,217,212,216,218,215,136],"class_list":{"0":"post-8109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2","8":"tag-campanii","9":"tag-comunicare","10":"tag-copii","11":"tag-educatie","12":"tag-men","13":"tag-ong","14":"tag-pauze","15":"tag-pr","16":"tag-recreatii","17":"tag-salvati-copiii","18":"pmpro-has-access"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts\/8109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/comments?post=8109"}],"version-history":[{"count":18,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts\/8109\/revisions"}],"predecessor-version":[{"id":8745,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/posts\/8109\/revisions\/8745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/media\/8112"}],"wp:attachment":[{"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/media?parent=8109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/categories?post=8109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.larisaghitulescu.ro\/old\/wp-json\/wp\/v2\/tags?post=8109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}