{"id":7171,"date":"2017-10-12T15:17:49","date_gmt":"2017-10-12T12:17:49","guid":{"rendered":"http:\/\/www.larisaghitulescu.ro\/?page_id=7171"},"modified":"2019-10-10T08:56:13","modified_gmt":"2019-10-10T05:56:13","slug":"ateliere","status":"publish","type":"page","link":"https:\/\/www.larisaghitulescu.ro\/old\/ateliere\/","title":{"rendered":"ATELIERE"},"content":{"rendered":"[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][split_line_heading]\n

\u0218tiin\u021b\u0103 concentrat\u0103 \u00eempotriva f\u0103c\u0103turilor<\/em> de orice fel.<\/strong><\/h2>\n[\/split_line_heading][heading]\n

O serie de ateliere pentru\u00a0genera\u021bia t\u00e2n\u0103r\u0103 \u0219i oricine vrea s\u0103\u00a0priceap\u0103 labirintul\u00a0presei, culisele publicit\u0103\u021bii, re\u021belele sociale, dar \u0219i modelele de finan\u021bare \u00een domeniu.\u00a0<\/strong><\/h4>\n

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Dac\u0103 \u00een\u021belegi cum circul\u0103 banii, vei avea\u00a0mintea antrenat\u0103 s\u0103 te protejezi de f\u0103c\u0103turile<\/em> din avalan\u0219a de informa\u021bii care\u00a0zilnic ne \u00eengroap\u0103.<\/h4>\n
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(VIDEO: Exemplu de exerci\u021biu de g\u00e2ndire)[\/heading][vc_video link=”https:\/\/www.facebook.com\/atelieredegandire\/videos\/355279214933415\/”][milestone color=”Accent-Color” effect=”count” number=”1″ subject=”ALFABETIZARE: MEDIA”][vc_column_text]\n

\u00cen 95% din cazuri, nivelul de alfabetizare media al tinerilor\u00a0tinde spre zero. C\u00e2nd lucreaz\u0103 cu informa\u021biile, le scap\u0103 interesele celor care le r\u0103sp\u00e2ndesc, leg\u0103turile cu politica \u0219i afacerile.\u00a0Dup\u0103 aceste ateliere\u00a0vei \u00eenv\u0103\u021ba cum s\u0103 detectezi singur informa\u021bia toxic\u0103, cum s\u0103 cape\u021bi rezisten\u021b\u0103 la manipulare \u0219i s\u0103 iei decizii informate<\/span>\u00a0\u00een orice situa\u021bie. Vino s\u0103 \u00eenve\u021bi cum s\u0103-\u021bi pui \u00eentreb\u0103ri.<\/p>\n[\/vc_column_text][milestone color=”Extra-Color-1″ effect=”count” number=”2″ subject=”ALFABETIZARE: COMUNICARE”][vc_column_text]\n

Jur. E o tocan\u0103 total\u0103. Studen\u021bi, jurnali\u0219ti, comunicatori \u0219i chiar \u0219efi din companii care nu pun grani\u021ba \u00eentre PR, publicitate \u0219i jurnalism sau \u00eentre comunicare \u0219i v\u00e2nz\u0103ri. Bunele practici – at\u00e2t \u00een jurnalism, c\u00e2t \u0219i comunicare – s-au dat peste cap cu totul dup\u0103 criza din 2008. Colac peste pup\u0103z\u0103, re\u021belele sociale ne \u00eenv\u00e2rt pe degete de diminea\u021ba p\u00e2n\u0103 seara. Cine c\u00e2\u0219tig\u0103 \u0219i cine pierde? Nu e complicat s\u0103 navighezi prin acest talme\u0219-balme\u0219 dac\u0103 de\u021bii informa\u021biile-cheie.<\/span><\/p>\n[\/vc_column_text][milestone color=”Extra-Color-3″ effect=”count” number=”3″ subject=”SCRIITUR\u0102: REGULI, TEHNICI, \u0218MECHERII”][vc_column_text]\n

Atelierul \u00een care vei r\u0103m\u00e2ne cu o minte antrenat\u0103.\u00a0Studen\u021bilor, pe care \u00eei instruiesc la Universitatea Bucure\u0219ti, le spun \u00een mod repetat urm\u0103toarea chestie: dac\u0103 vei \u00eenv\u0103\u021ba s\u0103 g\u00e2nde\u0219ti, textele \u021bi se vor scrie singure. Cum?\u00a0Sunt c\u00e2teva reguli \u0219i tehnici de baz\u0103, dar \u0219i multe \u0219mecherii <\/span>pe care numai din teren le \u00eenve\u021bi. \u0218tiin\u021b\u0103, pe scurt. Am propriile mele metode \u0219i instrumente creative pentru a da aceast\u0103 \u0219tiin\u021b\u0103 mai departe.<\/p>\n[\/vc_column_text][milestone color=”Default” effect=”motion_blur” number=”4″ subject=”ARTA INTERVIULUI: TRUCURI DE CULISE”][vc_column_text]\n

\u0218i aici e\u00a0\u0219tiin\u021b\u0103,<\/span>\u00a0pe care o po\u021bi \u00eenv\u0103\u021ba de la mine. Re\u021bine \u00eens\u0103 c\u0103 ai nevoie \u0219i de carism\u0103, talent, spontaneitate, prezen\u021b\u0103 de spirit \u0219i inteligen\u021b\u0103 ca s\u0103 ob\u021bii ce vrei prin metoda interviului. E o art\u0103. Dar: dac\u0103 o st\u0103p\u00e2ne\u0219ti, te scoate din orice situa\u021bie. Un atelier practic, viu \u0219i foarte util oricui. Un must-have pentru tinerii ziari\u0219ti.<\/span><\/p>\n[\/vc_column_text][milestone color=”Accent-Color” effect=”motion_blur” number=”5″ subject=”FOR THOSE ABOUT TO ROCK: DEDESUBTURI, FINE\u021aURI \u0218I SECRETE”][vc_column_text]\n

Aici e miezul<\/span>.\u00a0E un atelier gen “\u00centreab\u0103-m\u0103 orice”, lucr\u0103m cu c\u0103r\u021bile pe fa\u021b\u0103, om la om. Dac\u0103 ai parcurs toate celealte patru ateliere sau ai deja ceva experien\u021b\u0103, vei pre\u021bui\u00a0informa\u021biile de culise \u0219i secretele profesionale<\/span> pe care \u021bi le voi pune la dispozi\u021bie. Folose\u0219te-le cu cap \u0219i vei c\u00e2\u0219tiga\u00a0enorm. E ok s\u0103 gre\u0219e\u0219ti, dar de ce s\u0103 le repe\u021bi pe ale altora? Ai grij\u0103 de energia ta, o s\u0103 ai nevoie de ea o via\u021b\u0103.<\/p>\n[\/vc_column_text][divider line_type=”Full Width Line”][image_with_animation image_url=”8352″ alignment=”” animation=”Fade In”][\/vc_column][\/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column boxed=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][vc_column_text css=”.vc_custom_1517646219104{border-radius: 1px !important;}”]La aceste ateliere lucrez \u00een propor\u021bie de 90% cu materialul participan\u021bilor: cuno\u0219tin\u021bele, curiozit\u0103\u021bile \u0219i percep\u021biile lor despre cum func\u021bioneaz\u0103 mass-media \u0219i comunicarea. Restul e \u0219tiin\u021b\u0103.<\/p>\n

\u00ce\u021bi vei \u00eensu\u0219i natural aceast\u0103 doz\u0103 de \u0219tiin\u021b\u0103 concentrat\u0103<\/strong><\/span><\/span>\u00a0s<\/span>timul\u00e2ndu-\u021bi g\u00e2ndirea.<\/span> Cum? Prin \u00eentreb\u0103ri succesive, exerci\u021bii practice \u0219i studii de caz variate (de aceea le \u0219i numesc ateliere de g\u00e2ndire, facere \u0219i desfacere).<\/p>\n

Vezi un exemplu aici<\/a>.<\/p>\n

Obiectivul<\/strong> meu este ca, la finalul celor 5 ateliere, propor\u021bia s\u0103 se inverseze –\u00a0participan\u021bii s\u0103 \u0219tie s\u0103 aplice \u0219tiin\u021ba \u00een propor\u021bie de 90%:\u00a0<\/strong><\/span>c\u00e2nd consum\u0103 media \u0219i ce circul\u0103 \u00een re\u021belele sociale, c\u00e2nd \u00ee\u0219i fac meseria de jurnali\u0219ti sau comunicatori, c\u00e2nd decid bugete \u0219i c\u00e2nd cump\u0103r\u0103 bunuri \u0219i servicii.[\/vc_column_text][divider line_type=”Full Width Line”][carousel autorotate=”true” easing=”easeOutCubic” carousel_title=”CE DAU MAI DEPARTE:”][item id=”1507810673-1-41″ tab_id=”1507815091441-0″ title=”Item”][vc_column_text]1. INFORMA\u021aIILE<\/strong>\u00a0<\/span>str\u00e2nse \u00een zece ani de teren ca jurnalist de afaceri, cu ochii pe dedesubturile industriei de media \u0219i publicitate:<\/p>\n