The Romanian national television, TVR saw its market share drop from 22,2% to a meagre 7,6% in just five years. Most of its viewers were aged people. To be more appealing to a younger audience, TVR made a 180 degree turn in its approach to PR and communication activities.
During times of crisis for TVR, I and my team built at least seven projects from scratch to engage with a younger audience as well as with the authorities, NGOs, visitors, employees and strategic partners.
