With over 20 years of experience, Larisa has advised organizations across regulated industries, fast-moving markets, public institutions, and innovation-driven sectors. Her career blends journalism, strategic communication, consulting, and technology – combining analytical rigor with practical execution to strengthen credibility, manage reputational risk, and support informed decision-making.
Cross-Industry Strategic Communication & Media Expertise
Industries & Sectors
Executive Messaging & Thought Leadership
Banking & Financial Services
- Reputation-sensitive communication in regulated environments
- Executive positioning under scrutiny
- Risk-aware messaging strategies
01
Advertising & Marketing
- Strategic messaging and brand narrative coherence
- Integrated, cross-channel content strategies
- Storytelling that drives audience engagement
02
FMCG (Fast-Moving Consumer Goods)
- Market positioning in competitive landscapes
- Brand voice development and differentiation
03
Sports
- Marketing strategy and performance storytelling
- Building identity-driven narratives
04
Public Services & Government
- Institutional communication and policy messaging
- Public interest communication in sensitive contexts
- Enhancing clarity and trust with citizens
05
Education & Academia
- Journalism instruction and media literacy training
- Mentorship of emerging professionals (Gen Z & Gen Alpha)
06
Technology & Startups
- Growth marketing content and narrative positioning
- Key messaging strategies for founders and high-growth teams
- Scaling resilient communication systems
07
Mass Media & Journalism
- Investigative research and agenda-setting analysis
- Business, financial, and public-interest reporting
- Disinformation and media distortion analysis