The idea

Mountaineers are often compared to solitary wolves. But when they meet under tough circumstances, when there are shouts and death, they gather, just like packs of wolves do, and become stronger together.

Companies, organizations and even individuals often look for this team spirit, driven by values and strong motivations. Hence, this program idea.

Summiteers – The Leadership Experience

What is this?

A program inspired from traditional mountaineering that helps teams to address the most frequent issues at work:

  • LEADERSHIP: Do we know what we’re doing?
  • ENGAGEMENT: Why actually do it?
  • COMMUNICATION: Are we clear?
  • CRISIS MANAGEMENT: How to fix this?
  • MOTIVATION: What’s in it for us?

Summiteers is recommended for teams made up from 10 to 50 people in business, NGO-s, sports, public services and politics. We work with teams who are guided by values and vision.

The program was built upon a true story that happened on one of the most dangerous mountains in the Himalayas.

The Story

That was in May 2008. Spaniard Iñaki Ochoa de Olza, who had suffered a stroke on the South Face of Mt. Annapurna (8,091m), at 7,400 meters, was dying. A dozen mountaineers from ten countries, with very diverse lifestyles, jobs, objectives and cultures, made up a team rapidly to try to rescue their comrade. At that altitude, the O2 quantity is three times less compared to sea level and temperature reaches extreme negative levels; the human body can survive for a few days.

All the mountaineers in the rescue team were aware their lives were in danger.

When he was a coach of FC Barcelona, Pep Guardiola was inspired by that story on Annapurna to motivate his players before an important match.

Then a documentary movie, Pura Vida/The Ridge, came to life. The film was produced in Spain in 2012, in coproduction with TVE, Spain’s public TV broadcaster. It was broadcast on TV and played in cinemas in several countries in Europe and Japan.

Summiteers owns the exclusive right to use Pura Vida/The Ridge on learning purposes.

Who is doing it?

Larisa Ghitulescu, an entrepreneur in creative communications with a background in journalism and Romeo Cretu, people developer (trainer, coach and consultant).

Summiteers combines Romeo’s knowledge from working with companies and people throughout his activity, on one hand, and what Larisa has learnt from the field as a business journalist, manager of communications and crisis, as well as an insider of high-altitudine mountaineering, on the other hand. Larisa has worked with several mountaineers in the past five years, including Denis Urubko (citizen of Russia, Poland, Italy), one of the strongest and most innovative mountaineers of all times.

  • larisaEntrepreneur in creative communications: She builds projects from scratch in fields like: leadership communication, journalism, Himalayan expeditions, education;
  • Mountaineer: Part of a German mountain climbing expedition to Himalaya, Nepal, on Chulu Far East Mt., North of Annapurna range. She reached an altitude of 19,680 feet without using artificial oxygen;
  • She has worked with several mountaineers in the past years, including Denis Urubko (citizen of Russia, Poland, Italy), one of the strongest and most innovative mountaineers of all times;
  • Journalist: A 10-year background in business journalism (Business Media Group, AdMaker, Ziarul Financiar and Business Magazin, Money Express). See a selection of articles here;
  • Storyteller: She interviewed over 100 decision makers throughout her activity (entrepreneurs, CEO-s, top and middle managers). She ran exclusive interviews for Romania with John Kotter, worldwide expert in Leadership and Transformation and Philip Kotler, founder of modern Marketing;
  • Manager and consultant: Seven years of experience in communications management – e.g. Director of Communications for the national TV broadcaster; Advisor within the Romanian Government – Cabinet of Dacian Cioloș (European Funds);
  • Instructor – Faculty of Journalism and Communication Studies (University of Bucharest);
  • romeoPeople developer: Trainer, coach, consultant, psychotherapist and author. Dedicated to work with people and companies for sustainable long-term results;
  • Trainer: He has built training programs for hundreds of people per year in the past two decades. Romeo’s expertise is in changing habits, sales, client service, communications, conflict management and team building. He owns a CNFPA certification;
  • Coach: Romeo offers support in business and life coaching for tens of people every year. He owns EuCF and ANC certifications;
  • Consultant: He offers advice for HR strategies and procedures;
  • Psychotherapist: He supports people in understanding their past, living their present time and designing their future;
  • Author: In 2001, he published the first survey about motivation in Romania. Other books followed: „Life Worth Living – Lifeguide in 42 Memories” and „Received Thoughts (and Sent Forward)”. Romeo is co-author of „16 Habits that Generate Results” (audio CD). The four-CD collection „Time Management in Practice” is underway;
  • Projects creator: Romeo has developed and is promoting: The Hour of TrainingHabits and ObjectivesLife Worth Living and Quote of the Day

How we are doing it

We follow the same steps as mountaineers before an expedition. You choose the summit, then we prepare the team and necessary tools to reach it.
The route belongs to the team.

Summiteers is recommended for teams made up from 10 to 50 people. It has three formats, as follows:

SUMMIT (Premium):

  • Preparation
  • Weekly messages before the workshop
  • Workshop with the team – 6 hours
  • Pura Vida/The Ridge screening
  • Q&A with special guest
  • Weekly messages after the workshop
Duration: 2 months

HIGH-CAMP (Gold):

  • Preparation
  • Weekly messages before the workshop
  • Workshop with the team – 6 hours
  • Pura Vida/The Ridge screening
  • Q&A with Romeo Crețu and Larisa Ghițulescu
  • Weekly messages after the workshop
Duration: 2 months

BASE-CAMP (Silver):

  • Preparation
  • Weekly messages before the workshop
  • Workshop with the team – 6 hours and video selections
  • Weekly messages after the workshop
Duration: 1,5 months

Summiteers is built upon the situations and key-messages in Pura Vida/The Ridge.

Our philosophy:

There are hundreds of definitions for Leadership. We chose only one to create Summiteers. To Go. That’s all. Go with your team. Because nobody can be perfect, but a team could become.

Additional Information:

Read the PRESS RELEASE 
CONTACT: If you are interested in this program, please contact us: summiteers@larisaghitulescu.ro