Year: 2011 – 2012
TVR, Romania’s public TV broadcaster, used a paragraph of legalese to describe its mission as a public service. No mission, vision and values had ever been defined in its 56-year history. It was about time to do that.
I went on a trip to BBC headquarters in London (photo 1) to learn their best practices. And soon we kicked off the Mission Project (photo 2), together with the Center for Independent Journalism.
© 2017 Larisa Ghitulescu. Acknowledgements: Brand design - Alex Gurgulescu | Website - IDeativ.ro| Photos - Magda Munteanu, Aurel Salasan | Proofreading - Tim Judy
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