Discovery Channel broadcast Pura Vida/The Ridge documentary film in Romania, on the National Day (December 1st). Pura Vida is a true story about the biggest rescue attempt in the history of Himalaya (Annapurna, 2008). Denis Urubko, the living legend of Himalayan mountaineering and the film’s protagonist, attended the launch event as special guest (photo, video).
The project demanded six months of work and involved management tasks across Europe.
© 2017 Larisa Ghitulescu. Acknowledgements: Brand design - Alex Gurgulescu | Website - IDeativ.ro| Photos - Magda Munteanu, Aurel Salasan | Proofreading - Tim Judy
All rights reserved Salient.