Cannes Lions Festival is the most important international event for the world’s communication industry. Mark Zuckerberg, Facebook Founder and CEO was its key-note speaker in 2010. That year, the print industry was hit by recession; the publisher of my magazine hadn’t any budget available for a working trip to Cannes.
I created a multimedia project that attracted financing easily. It was a first for the print industry in my country – for five days in a row, I reported live from Cannes Lions, on all available media platforms: Facebook, TV, online, print, radio.
© 2018 Larisa Ghitulescu. Acknowledgements: Brand design - Alex Gurgulescu | Website - IDeativ.ro| Photos - Magda Munteanu, Aurel Salasan | Proofreading - Tim Judy
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