*The movie was broadcast on Discovery Channel on the National Day (December 1st).
Ursus Breweries (brand: Timișoreana) brought Pura Vida/The Ridge in Romania – a documentary film speading messages about friendship and strong value statements. The movie was broadcast on Discovery Channel on the Romanian National Day (December 1st).
I worked with the Timișoreana team on a communication campaign around the brand promise – „The Story Goes On”. The campaign was built upon the true story in the film.
© 2017 Larisa Ghitulescu. Acknowledgements: Brand design - Alex Gurgulescu | Website - IDeativ.ro| Photos - Magda Munteanu, Aurel Salasan | Proofreading - Tim Judy
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