Journalism

Nine years as a financial journalist for Romania’s leading media brands in the field.

Picture in the right: interview with Philip Kotler, the world’s foremost expert on the strategic practice of marketing

Media & Advertising

I’ve kept close track of media and advertising companies since 2000.

Picture in the left: Interview with Kentaro Kimura, Co-CEO, Executive Creative Director, Hakuhodo Kettle, Tokyo (Cannes Lions 2010).

Leadership

In the early 2000s I conducted a research in the Leadership field for my Master’s Program graduation. I started to learn about leadership from the field soon after.

I embrace John Kotter’s opinion that Japanese Konosuke Matsushita is the world’s most outstanding entrepreneur in the 20th century.

Picture in the right: a piece of an article about Konosuke Matsushita’s life and business legacy, published in 2008. To read the full article, follow this link and scroll down for: „O veste un pic tristă” (Romanian language): http://www.larisaghitulescu.ro/articles/

Traditional mountaineering

I embrace the traditional mountaineering philosophy both in my private life and business life. This includes respect for the natural environment, simplicity, fair competition, ethics and value-driven actions.

Picture in the header: courtesy of Aurel Sălășan