I have kept an eye on finance, business thinkers and doers since 2000, when I embraced business journalism.
Picture in the right: interview with Philip Kotler, the world’s foremost expert on the strategic practice of marketing
I’ve had a constant focus on the communication industry, keeping close track of media and advertising companies.
Picture in the left: Interview with Kentaro Kimura, Co-CEO, Executive Creative Director, Hakuhodo Kettle, Tokyo (Cannes Lions 2010).
I have had a keen interest in leadership styles since 2000, when I conducted a research in the field for my Master Program graduation. Being a business journalist offered me the opportunity to learn about leadership from the field.
I find Matsushita leadership style remarkable and embrace John Kotter’s opinion that Japanese Konosuke Matsushita is the world’s most outstanding entrepreneur in the 20th century.
Picture in the right: a piece of an article about Konosuke Matsushita’s life and business legacy, published in 2008. To read the full article, follow this link and scroll down for: „O veste un pic tristă” (Romanian language): http://www.larisaghitulescu.ro/articles/
I dedicate most of my spare time to mountaineering. The highest altitude I have reached up to now is 19.680 feet (6,000 m), in Himalaya, Nepal (Chulu Far East mountain – picture in the left) without the use of artificial oxygen.
I embrace the traditional mountaineering philosophy both in my private life and as an entrepreneur. This includes respect for the natural environment, simplicity, fair competition, ethics and supporting other people.