2013 – Present

  • Entrepreneur; communications and media consultant
  • Instructor at the Faculty of Journalism and Communications Sciences (FJSC), University of Bucharest (since 2014)
  • Consultant within the Romanian Government (2016). Provided ideas, strategy, content and tools
  • Co-authored SUMMITEERS,  a program for teams inspired from traditional mountaineering, to help them address their most frequent issues at work.

2010 – 2012

  • Head of the public TV broadcaster’s Corporate Communications
  • Built several projects – PR, CSR, Internal Communications – which were firsts in the history of Romanian public television
  • Oversaw dozens of crisis situations
  • Attended a program for strategic business planning and management, iPlan. iPlan’s main tool – Markstrat – is used by most of the Fortune Top 500 companies and by several international top business schools


  • Part of a German mountain climbing expedition to Himalaya, Nepal, on Chulu Far East Mt., North of Annapurna range. I reached an altitude of 19,680 feet (~6,000 m), without using artificial oxygen
  • Jury member, Superscrieri journalism competition
  • Kicked off Business in Jeans (BiJ), inspired by the philosophy of traditional mountaineers. BiJ is not a company; it is a theory that acts as a guiding principle for behaviour. In short, this is about doing memorable things while protecting the natural environment. Jeans signify mobility, a sports attitude and young spirit – in business and more.


  • Research trip to BBC, London, UK
  • Attended „Network and Learn” seminar on Corporate Communication in Geneva, Switzerland, hosted by the European Broadcasting Union (EBU)
  • Worked with the board of Romanian Business Leaders Foundation to organize the first summit of the RBL community. We still do project-based work together


  • Created and put into practice the first integrated multimedia project in the Romanian print industry*. The project turned a profit during very difficult financial times for the print industry.


*live reporting from Cannes Lions – the most important international event for the world’s communication industry – on all available media platforms: online, print, TV, radio, social media.

2007 – 2010

  • Financial journalist for a leading business magazine in my home country (Senior Editor)
  • Business scoops and exclusive, high-profile interviews with business leaders and influential figures
  • In-depth analysis and insights about major deals behind closed doors
  • Exclusive interview with John Kotter, the foremost expert on the topics of Leadership and Transformation.

Click here to see a selection of articles.


  • Project manager, AdRating – 1st edition, a publication that ranked the Romanian media and advertising companies according to their business performance. Author of the concept and the methodology
  • Coordinator of the Media Department of NewsIn press agency

2005 – 2006

  • „Journalist of the Year” award in a journalism contest organized by Freedom House – Media & Advertising category.
  • Shortlisted for the Romanian Press Club Awards for an article on sports marketing.
  • Exclusive interview with Philip Kotler, the world’s foremost expert on the strategic practice of marketing
  • Editor for Business Magazin weekly
  • Contributor to Ziarul Financiar financial daily newspaper

2003 – 2005

  • PR Director, Integrator/SAP Romania
  • Marketing executive, Panasonic Romania

2002 – 2003

  • Master’s Degree in Management, Mass-Media – University of Bucharest. The research topic of the final thesis was Leadership
  • License Degree in Journalism – FJSC, University of Bucharest
  • Financial journalist for Business Review and AdMaker
  • “Writing for the Internet” workshop in Sofia, Bulgaria – financed by International Institute for Journalism (Germany)

1995 – 2000

  • Winner of a Journalism fellowship trip to Tokyo, Japan – fully financed by the owner of a TV production working with NHK, the Japanese TV public service
  • Winner of a journalism scholarship, Republic of Moldova – financed by Soros Foundation
  • TV reporter for the public broadcaster, TVR1
  • Finalist in the National Olympics for Foreign Languages in high-school