Simple & Memorable Is The Motto I live by

In 2010, during difficult times for quality journalism, I had to leave a 10-year profession behind, and reinvented myself.

ENTREPRENEUR: I explore ideas and build projects from scratch in communication for teams and leadership, journalism, Himalayan storytelling, and education.

MANAGER & CONSULTANT: Seven years of experience in communications management – e.g. Advisor within the Romanian Government – Cabinet of Dacian Cioloș; Director of Communications for the national TV broadcaster;

INSTRUCTOR: I work with students at the Faculty of Journalism and Communication Studies – University of Bucharest, as an instructor and coach;

JOURNALIST: A 10-year background in business journalism. I interviewed over 100 decision makers throughout my activity – entrepreneurs, CEO-s, top and middle managers. I ran exclusive interviews for Romania with John Kotter, worldwide expert in Leadership and Transformation and Philip Kotler, founder of modern Marketing;

MOUNTAINEER: Part of a German mountain climbing expedition to Himalaya, Nepal in 2012. I reached an altitude of 19,680 feet on a remote, technical mountain at the North of Annapurna range. I have worked with several mountaineers ever since, including Denis Urubko, one of the most innovative and strong mountaineers of all times;

See highlights of my professional background.

Browse work samples here.

Photo (right): Courtesy of Aurel Sălășan

01. Explore

That’s my favourite verb. Given my background in journalism, the instinct to explore new opportunities in the world of content came naturally.

02. Innovate

It must be  entrepreneurial DNA. I introduce new methods, ideas and products for leadership, communications and more.

03. Create

That’s the outcome. I build projects around ideas born out of life, rather than forced into life. There’s a great team I work with.


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